Cold calling really has a lot to do with resilience, and this week I got a good reminder of that. Early in the week I commented on an LinkedIn comment where someone felt cold calling was about chutzpa. When I hear that word, I think of audacity. I had replied…

Quick outreach tip for anyone in sales or recruiting: Before emailing someone about services, take 30 seconds to see what they actually do. If someone works at a software services company, pitching them software services isn’t outreach – it’s spam. Personalization beats volume every time.